FOTINIIOAKEIMIDOU
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I'm a   leader.

Currently leading UX Design for Digital Customer Care and User Research at Volvo Cars, staying hands-on in design and rapid prototyping alongside the team. Over a decade building and scaling design teams, systems and processes across automotive (Volvo Cars), fintech (Klarna), digital health (Kry) and telecom (Telia) — turning user insights into meaningful digital experiences. Mother of two. Based in Stockholm.

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Experience

A summary of my professional journey, highlighting key roles and milestones that shaped my career in design and management.

  1. 2023 - Present • Director-level UX & User Research Manager — Volvo Cars

    Leading UX Design for Digital Customer Care and User Research within Volvo Cars’ Commercial Digital organisation — shaping team direction, research operations, design quality, and how customer insight informs product decisions.

  2. 2021 - 2023 • DesignOps — Kry

    Led DesignOps at Kry, managing the central Design Studio team and coordinating the Design Management Team to support a 70-person design organisation.

  3. 2017 - 2021 • Moving into leadership — Klarna

    Grew from hands-on Design Lead to Acting Design Director, managing teams and shaping domain strategy, design process, and customer experience across purchase and checkout flows.

  4. 2013 - 2017 • Improving my UX craft — Millicom, Schibsted

    UX Design and Research for Millicom (web, Android, iOS) and Senior UX work on digital health products at Schibsted.

  5. 2012 - 2013 • Moving into UX — TeliaSonera

    UX designer and design systems for digital platforms in TeliaSonera.

  6. 2011 – 2012 • Front end developer — KTH, Didmo

    Starting out with front-end and web development, plus UI design for KTH and Didmo.

  7. 2001 – 2011 • Engineering diploma & MSc in HCI — AUTH, KTH

    5 years diploma in Electrical and Computer Engineering (AUTH) and Masters in Interactive Systems Engineering (KTH). Thesis in UI development and HCI at FLIR and KTH.

Notes & Talks

Writing, talks, and reflections on design, leadership,career growth, DesignOps, and the everyday work of making teams better.

Cases

Building an AI Support Assistant customers could trust

A trust-first case study on designing Volvo’s AI Support Assistant.

AI-powered Research Findings Repository in Notion

Building a trusted, searchable findings repository in Notion with human-in-the-loop AI.

Interactive prototype for the AI Customer Support Assistant

A live, phone-framed prototype designed in Figma and coded in HTML/JavaScript to showcase real interactions.

Get in touch

I care about people, products, and the systems that help teams do good work. I’m always happy to talk about design leadership, research, DesignOps, coaching, or ideas worth exploring. Say hello if you see me passing by.